Westberg, Kate: search on Z-Library

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1

Understanding fan motivation for interacting on social media

Stavros, Constantino, Meng, Matthew D., Westberg, Kate, Farrelly, Francis

Journal:

Sport Management Review

Year:

2014

Language:

english

File:

PDF, 297 KB

english, 2014

2

Engaging fans through social media: implications for team identification

Meng, Matthew D., Stavros, Constantino, Westberg, Kate

Journal:

Sport Business and Management An International Journal

Year:

2015

Language:

english

File:

PDF, 279 KB

english, 2015

3

An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry

Dobele, Angela R., Westberg, Kate, Steel, Marion, Flowers, Kris

Journal:

Business Strategy and the Environment

Year:

2014

Language:

english

File:

PDF, 371 KB

english, 2014

4

Family decision-making in an emerging market: Tensions with tradition

Lien, Nguyen Huong, Westberg, Kate, Stavros, Constantino, Robinson, Linda J.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 313 KB

english, 2017

5

Brand meaning cocreation: toward a conceptualization and research implications

Tierney, Kieran D., Karpen, Ingo O., Westberg, Kate

Journal:

Journal of Service Theory and Practice

Year:

2016

Language:

english

File:

PDF, 339 KB

english, 2016

6

Age identity, stereotypes and older consumersâ service experiences

Westberg, Kate, Reid, Mike, Kopanidis, Foula

Journal:

Journal of Services Marketing

Year:

2020

File:

PDF, 211 KB

2020

7

The Unintended Normalization of Gambling

Westberg, Kate, Beverland, Michael B., Thomas, Samantha L.

Journal:

Journal of Macromarketing

Year:

2017

Language:

english

File:

PDF, 355 KB

english, 2017

8

Exploring the wicked problem of athlete and consumer vulnerability in sport

Westberg, Kate, Stavros, Constantino, Smith, Aaron C.T., Newton, Joshua, Lindsay, Sophie, Kelly, Sarah, Beus, Shenae, Adair, Daryl

Journal:

Journal of Social Marketing

Year:

2017

Language:

english

File:

PDF, 179 KB

english, 2017

9

The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management

Kate Westberg, Constantino Stavros, Bradley Wilson

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 307 KB

english, 2011

10

Player transgressions and the management of the sport sponsor relationship

Bradley Wilson, Constantino Stavros, Kate Westberg

Journal:

Public Relations Review

Year:

2008

Language:

english

File:

PDF, 259 KB

english, 2008

11

Using triangulation and multiple case studies to advance relationship marketing theory

Lindgreen, Adam, Stavros, Constantino, Westberg, Kate

Journal:

Qualitative Market Research / An International Journal

Year:

2009

Language:

english

File:

PDF, 197 KB

english, 2009

12

Food literacy, healthy eating barriers and household diet

Wijayaratne, Sanjeewa Pradeep, Reid, Mike, Westberg, Kate, Worsley, Anthony, Mavondo, Felix

Journal:

European Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 299 KB

english, 2018

13

An examination of how alcohol brands use sport to engage consumers on social media

Westberg, Kate, Stavros, Constantino, Smith, Aaron C.T., Munro, Geoff, Argus, Kevin

Journal:

Drug and Alcohol Review

Year:

2016

Language:

english

File:

PDF, 216 KB

english, 2016

14

Brand Fans || Unlimited Users: The Rise of Consumer-Generated Content

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate

Year:

2017

Language:

english

File:

PDF, 264 KB

english, 2017

15

Cognitive Enhancing Drugs in Sport: Current and Future Concerns

Smith, Aaron C. T., Stavros, Constantino, Westberg, Kate

Journal:

Substance Use & Misuse

Year:

2020

File:

PDF, 1.16 MB

2020

16

‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns

Thomas, Samantha L., Lewis, Sophie, Westberg, Kate

Journal:

Health Expectations

Year:

2015

Language:

english

File:

PDF, 130 KB

english, 2015

17

Fan empathy as a response to athlete transgressions

Westberg, Kate, Stavros, Constantino, Farrelly, Francis, Smith, Aaron C.T.

Journal:

Sport Management Review

Year:

2019

File:

PDF, 539 KB

2019

18

Brand Fans || Introduction: Crowdsourcing Brand Equity

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate

Year:

2017

Language:

english

File:

PDF, 253 KB

english, 2017

19

Brand Fans ||

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate

Year:

2017

Language:

english

File:

PDF, 1.72 MB

english, 2017

20

Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series

Lindsay, Sophie, Thomas, Samantha, Lewis, Sophie, Westberg, Kate, Moodie, Rob, Jones, Sandra

Journal:

BMC Public Health

Year:

2013

Language:

english

File:

PDF, 266 KB

english, 2013

21

A qualitative study exploring the dietary gatekeeper's food literacy and barriers to healthy eating in the home environment

Wijayaratne, Sanjeewa, Westberg, Kate, Reid, Mike, Worsley, Anthony, Nash, Rosie

Journal:

Health Promotion Journal of Australia

Year:

2020

File:

PDF, 371 KB

2020

22

Brand Fans || Conclusion: Future Brand Fans

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate

Year:

2017

Language:

english

File:

PDF, 196 KB

english, 2017

23

An examination of the impact of player transgressions on sponsorship b2b relationships

Westberg, Kate, Stavros, Constantino, Wilson, Bradley

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2008

Language:

english

File:

PDF, 145 KB

english, 2008

24

Guest editorial

Westberg, Kate, Kelly, Sarah Jane

Journal:

Sport Business and Management An International Journal

Year:

2019

File:

PDF, 97 KB

2019

25

Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion

Westberg, Kate, Pope, Nigel

Journal:

Journal of Marketing Communications

Year:

2012

Language:

english

File:

PDF, 160 KB

english, 2012

26

Brand Fans || Dynamic Data: Branding the Digital Drive

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate

Year:

2017

Language:

english

File:

PDF, 248 KB

english, 2017

27

A sport crisis typology: establishing a pathway for future research

Wilson, Bradley, Stavros, Constantino, Westberg, Kate

Journal:

International Journal of Sport Management and Marketing

Year:

2010

Language:

english

File:

PDF, 226 KB

english, 2010

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